There are a few different ways that this can be done:

Color and lighting: Certain colors and lighting have been shown to influence the production of hormones such as cortisol, which is associated with stress, and melatonin, which is associated with relaxation. By using certain colors and lighting in advertising and store design, marketers can influence the hormonal responses of consumers and influence their purchasing decisions.

Music: Music has been shown to influence the production of hormones such as oxytocin, which is associated with social bonding, and dopamine, which is associated with pleasure. By using certain types of music in advertising and store design, marketers can influence the hormonal responses of consumers and influence their purchasing decisions.

Scent: Scent has been shown to influence the production of hormones such as cortisol and serotonin, which are associated with stress and mood. By using certain scents in advertising and store design, marketers can influence the hormonal responses of consumers and influence their purchasing decisions.

Social proof: Social proof is the influence that the actions and decisions of others have on our own behavior. By displaying social proof, such as customer testimonials or showing how many people have purchased a product, companies can evoke feelings of trust and belonging which can lead to a purchase.

– Chamli Tennakoon